In Japan, advertisers have a put a new spin on the advertising market by using women’s legs as a unique branding platform. The girls register their legs as ad space where adverts and logos can be stamped and the only stipulation is that the leg must be visible for 8 hours or more each day. This clever marketing strategy is a hit with businesses in Tokyo and over 1300 girls have already signed up to participate.
Sunday, February 24, 2013
toi